“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

the movie theater said it was confident the change would not deter moviegoers. "For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices.