Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition. With numerous brands getting in on the joke each April 1,