Carmelia Ray, a celebrity matchmaker and dating coach, said that DMs on Instagram are a common method for her clients to make the first move. “A DM is the digital icebreaker,” she said.

If you need motivation, the tied number 5 on the most-followed list is your go-to. Dwayne Johnson’s Instagram followers are given a regular insight into his fitness routine, movie projects, and ...

Their successes — coupled with the rise of influencer culture — rewrote the rules. Suddenly a strong online presence wasn’t just helpful; it was vital. Social media became a brand engine, and behind ...