That doesn't even get into the marketing effect ... he said he would do. The Deion era at Colorado is already a success. Now, the real fun starts. Sanders was never shy that he coached because ...

Deion Sanders ... all the marketing nuances, his ability to work with the media," Smith said. "There's a reason why he does that. What he's doing now is no surprise." Sanders gained fame as ...

In his second season with Colorado, Deion ... Sanders’ decision-making will be tested as Colorado hosts Cincinnati in a Big 12 matchup with significant playoff implications. The Buffaloes ...

The pep talk Deion Sanders gave his players ... As the men talked over lunch, Sanders explained that his flamboyant persona was a marketing vehicle. The real Sanders does not smoke or drink.

Thirty-five years ago, new Atlanta Falcon Deion Sanders ... Steve Young says Sanders pulled him aside on his first day with the team. “I want you to know that the marketing stuff is one of ...

"Deion Sanders is opening doors," he said. "He did it in football. He did a great job. That's the GOAT, I salute him. What he was able to do, if I can do that in New Orleans, in the basketball ...

Colorado football coach Deion Sanders told his players after a damaging loss to Kansas on Saturday that they started liking the scent of their success too much and ended up "intoxicated" from it.

Without Jackson State, there would be no Prime, trust me.' The collegiate success that former NFL player Deion “Coach Prime” Sanders has had as a football coach, he attributed to the first ...