Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look has already been introduced on the streaming service’s user interface and social media channels,

Warner Bros Discovery has quietly introduced a new version of the logo for its streaming service Max. The new black replaces the previously used a bright blue and made its first appearance on Sunday, coinciding with the debut of Max in the Australian market.