The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the Utah Mammoth for the team's official name. Owner Ryan Smith brought an NHL ...

So there we have it, the Utah Mammoth logo wasn't stolen after all. But of course, accusations of design theft are ten a ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...