You can try the new AI assistant now.

Apple’s foldable iPhone Duo and AI “personal hub” strategy signal premium growth, price hikes, and earnings upside.

Apple is launching a new way to prove that the picture you took isn’t manipulated by AI. A new feature, called “Reference Image,” will arrive with the iPhone 18 Pro lineup later this month and is supposed to use the device’s new camera sensor to “sign every pixel it sees.”

Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

The company will pay some iPhone owners to settle a lawsuit, and with a new court order, that will now happen months earlier than expected.

MacRumors has confirmed that the Apple Watch Series 12 and Apple Watch Ultra 4 have increased RAM compared to the previous-generation models. Both new models are equipped with 4GB of RAM, according to Apple's developer tool Xcode 27.

The iPhone Duo got all the attention, but Apple also used Wednesday's event to debut Apple Watch and iPhone features that could put its mark on the AI era. Why it matters: Apple is aiming to show it can be more private and useful,

Siri will be overhauled into a more involved AI assistant similar to those offered by OpenAI, Anthropic and Google.