Automatic content recognition (ACR) collects data on what's on your screen and how long you watch it. The large amounts of data can go to TV manufacturers, streaming services, advertisers, and data ...

Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated ...

The linear TV industry’s measurement debacle spilled over into the streaming-focused NewFronts last week. Smart TV manufacturers Samsung, Vizio, LG Ads and Roku all held NewFronts presentations where ...

Automatic content recognition (ACR) is an idea whose time has come in a multiplatform media environment. Here’s how it works: Imagine that a TV viewer is watching a network while using her iPad, and a ...

Who is watching the watchers? Computer scientists at UC Davis find that popular makes of 'smart' TVs use a method called automatic content recognition (ACR) to capture content on screen and share it ...

CLEVELAND — It's common knowledge that our personal devices can collect data about the things we watch and listen to, and that includes your smart TV too. We came across this blog post about automatic ...

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Automatic Content Recognition Market - Global Forecast to 2021" report to their offering. The automatic content ...

Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet NEW YORK, Aug. 21, 2024 ...