Callaway, Good Good
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The ad for a new driver had sparked an online backlash, with viewers criticizing the spot for trivializing violence against women.
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PGA Tour ‘almost certain’ to drop Good Good as tournament sponsor after Callaway ad backlash
The fallout has continued for Good Good Golf following a controversial ad that has put the golf content brand on its heels and is now threatening its planned sponsorship of a PGA Tour event in November.
In March 2025, Good Good closed a $45 million funding round and turned that momentum into history. Essentially, it marked the first digital golf brand to land title sponsorship for a PGA Tour event.
Callaway CEO Chip Brewer admitted the company approved the Good Good golf ad showing Garrett Clark shoving a woman before it was posted online.
The co-founder and face of Good Good Golf, Garrett Clark, broke his silence during the ongoing controversy surrounding the brand in a lengthy video on Wednesday in which he apologized, calling what the company put out a “terrible ad.
Chip Brewer, Callaway Golf's CEO, released a statement late Monday night expressing regret for Good Good's controversial video and vowing changes.
The ad led to swift reaction from around the golf space and accusations that both brands were making light of violence against women.