Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Tesla is offering discounts on its Cybertruck electric vehicle following a report that production has slowed at Tesla's factory. The latest model Cybertrucks feature price cuts of up to $1,600, bringing the total to $72,890, with as much as $3,410 off for demo units (for a total of $74,030), as listed on its website.

I think the Cybertruck can be officially considered a flop now,” Karl Brauer, an analyst at iSeeCars told Automotive News. “Remember, this was going to be Tesla’s F-150.

Brand new inventory of the Cybertruck is already being marked down by well over $1,000 each after just one quarter of its entry AWD version having gone on sale.

One of these unmistakable Teslas made it all the way to the UK, ostensibly imported by a rabid enthusiast with more vanity than sense because the truck is not road legal in the co