E3’s Organizers Are Back With a New Event. This Time, Doctors Are Invited Too
The days of trailers and demos are done as the ESA broadens its horizons. The newly minted “iicon” conference will bring together the many industries impacted by video games, from Hollywood to health care.
E3 Organizers Announce Return With A New First-Of-Its-Kind Gaming Event
Entertainment Software Association (ESA)—still exists. The group is back with a new gaming event, but it's not what you might expect. Called 'iicon' or Interactive Innovation Conference, this event is
E3 organiser announces iicon, a "first-of-its-kind" new event to connect gaming "thought leaders"
The Entertainment Software Association - the trade organisation that represents video game developers and publishers
The ESA Announces iicon, an Event That Sure Doesn't Sound Like E3
The ESA has announced iicon, a new gaming-focused event, but if you're expecting it to be like E3, you may well be disappointed.
Xbox Pledges Support For 'iicon', A New Industry Event From The Organiser Of E3
This is the same organisation that put together E3, gaming's central summer convention in Los Angeles. Of course, that convention was finally put to bed in 2023, when the ESA expressed "the time has come to say goodbye" to E3.
The ESA wants to replace E3 with a bunch of buzzwords
The Entertainment Software Association is making a fresh attempt to launch a gaming event. The new project is called iicon, or the "interactive innovation conference." It's not as catchy a name as E3,
They’re replacing E3 with a networking event in Vegas.
The Electronic Entertainment Expo, once the most important video game show, got axed forever in 2023 — now, its former hosts have announced the Interactive Innovation Conference (“iicon”) this April.
iicon is a new event from the organization behind E3
Nintendo, Disney, and PlayStation are among the companies attending the inaugural iicon in Las Vegas next year.
E3’s organizers are launching a new, more exclusive gaming conference
After the demise of E3, the Entertainment Software Association announced an invite-only conference aimed at industry elites ...
E3 Creators to Host New Conference in 2026 (With Big Names Already Attached)
This new endeavor won't be exactly like E3, but aims to bring together plenty of big names from the gaming industry.
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The E3 spirit kinda lives on with iicon, albeit in a drastically different form, but can the ESA pull this off?
This, ultimately, makes sense. While there's a lot of love for E3 ( and it's sad coming to the party too late to attend one) there's been a shift in what companies and consumers want. The ESA itself ...
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E3 to be replaced with management speak
This is what happens when you let managers and marketers take over a gaming expo. One of the most famous gaming expos, E3, ...
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E3 goes private again with new invite-only trade show
The Entertainment Software Association has launched a new gaming conference called the Interactive Innovation Conference, but ...
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E3 Organizers Set to Launch Invite-Only Event in Las Vegas
After officially announcing the once glorious E3 Show dead in December 2023, the Entertainment Software Association (ESA) has ...
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The E3 Gaming Convention Is Getting a Reboot
The Entertainment Software Association (ESA), which used to organize the E3 event, is starting a new summit called IICON 2026 ...
E3's ESA has a new video game conference — Microsoft, Sony, Nintendo, and more are attending
The Entertainment Software Association is putting together a new conference geared toward video game executives.