Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone Ultra,

Apple is expected to unveil its most radical iPhone redesign in years this Wednesday — giving new CEO John Ternus an early test of whether he can reignite innovation at the tech giant during

Apple’s biggest iPhone change in years comes with a huge price

Apple’s John Ternus is set to unveil his first slate of new products as chief executive on Wednesday, hoping to sell customers on two things not seen in the iPhone’s two-decade history: a foldable screen and a price tag above $2,000.

The Huawei Mate XT 2 refines the company's trifold smartphone and picks up some pointers from Samsung along the way.

The top three motivations for US adult smartphone owners to consider upgrading their devices are price (55%), longer battery life (52%) and more storage (38%). That’s the same top three as last year: In 2025, price was the top motivator (62%), followed by longer battery life (54%) and storage capacity (39%).

While Apple's first foldable iPhone Ultra will headline the September 9 launch, we're also expecting news about AirPods and HomePods.

Ahead of the iPhone launch event next week, Amazon, Best Buy, and other major retailers are offering Labor Day deals on Apple products. Notably, iPads and iPhones are up to $150 off, while MacBooks are up to $500 off. You can even grab AirPods starting at just $99.