This vehicular Pink Panther is falling flat on its face. Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxury UK automaker’s creation “cheap” and compared it to a “pink Batmobile.

This week, Jaguar’s attempt to appeal to Gen Z with a pink electric “Barbie car” failed spectacularly. The luxury automaker’s creation was labeled “cheap” and compared to a “pink Batmobile” by young critics.