Khan, whose nickname is “Aura,” first came to prominence in late February, when a video went viral of him leading McNeese out of the locker room to the court for a game while wearing a boombox around his neck and rapping along to “In & Out" by Lud Foe.

This is huge for our school,” he said. “We got freaking $25 million in advertisements in the last couple of weeks. It’s going through the roof."