In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Base Design has collaborated with the New York-based matcha company on building a distinctive brand from the ground up ...