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Jaguar defends new ‘Barbie pink’ electric car
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
Searches for old-style Jaguars surge after new advert for pink electric car
The carmaker’s controversial rebranding has triggered a wave of nostalgia among motoring enthusiasts for old petrol-powered models
Jaguar's New Electric Car Is a Real-Life Barbie Fever Dream
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact the work of a company that is transforming to become fully electric and recently designated its new slogan: "Copy Nothing." Indeed, there's not much else like this out there.
1d
on MSN
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
7h
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
18h
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...
2d
on MSN
Jaguar's new EV officially revealed: Type 00 comes in Miami Pink or London Blue - would YOU snap one up?
Officially called the 'Type 00', the new vehicle is a monumentally-styled and proportioned two-seat fast-back coupe ...
1d
on MSN
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
2d
on MSN
Jaguar’s Controversial New Vehicle Designs Appear To Leak—And They’re Pink
The British luxury vehicle company has faced online blowback since it unveiled a colorful, diverse advertisement announcing a ...
Dezeen on MSN
12h
Exclusive photos reveal Jaguar Type 00 concept car at Miami art week
Photos taken by Dezeen show the Jaguar electric concept car Type 00, unveiled during the Copy Nothing Reveal event at Miami ...
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