The UFL is doubling down. Despite disappointing metrics in its second season after the USFL/XFL merger, it has attracted another major investor. And he has big plans. Mike Repole, who cofounded vitaminwater,

MIke Repole is taking over business operations for the UFL and promises market changes and a livelier product.

Bodyarmor and Vitaminwater co-founder Mike Repole has bought a stake in the United Football League and will oversee the spring league’s business operations, promising upheavals designed to supercharge the league’s languishing local club businesses.