Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
22hon MSN
The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
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Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
The rapid development of these companies, which mainly targeted consumers in second- and third-tier cities, also demonstrated ...
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