Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...
Nielsen has pulled Paramount’s data from their Media Information Tape, “a service provided to advertising agencies that acts as a one-stop shop to view ratings and check them against their ad ...
The fall belonged to 98.5 The Sports Hub in the Nielsen Audio ratings, with its morning program — and to a lesser degree, rival sports station WEEI’s — putting up particularly impressive ...