Nike faced backlash on Monday for allegedly making light of Holocaust with advertisement during the London Marathon over the weekend. The company has since apologized.

Bill Ackman said that the chief executive of Nike apologized over a billboard that “made light of the Holocaust” by using the slogan “Never again” — though the apparel giant has not confirmed the billionaire hedge fund manager’s claim. “I spoke to Elliott Hill, CEO of @Nike who apologized for the gaffe,” Ackman wrote on X on Monday.