Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
Agency leaders have their say on consequences of Omnicom-IPG deal
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the motives – and what it means for them.
The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The government contracting market is robust, decentralized, and competitive by design. Omnicom’s acquisition of IPG might grab headlines, but on the ground, the dynamics of agency-level competition will likely remain unchanged.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
Media Insider: Omnicom and IPG – advertising’s global mega-merger and the impact on the New Zealand industry and clients
New Zealand’s advertising industry is in for a seismic shake-up – amid fears of staff cutbacks, concerns about client conflicts, and broader market impacts – as two of the world’s biggest agencies merge to form a global behemoth.
Everything we know so far about the Omnicom-IPG mega merger
Omnicom and IPG expect to make $750m (£587m) in “annual cost synergies”, and there was no immediate word on where the cuts may fall. The combined company is expected to have a stock market capitalisation of more than $30bn (£23bn).The deal is expected to close in the second half of 2025, the companies said.
The Omnicom-IPG megamerger signals a new era for the ad industry
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry. What's on deck: But first, a new ad-venture. If this was forwarded to you, sign up here.
How a combined Omnicom-IPG would stack up against the ad industry
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
adexchanger2d
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
What Omnicom-IPG means for the media marketplace
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
Campaign India2d
Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...
Hosted on MSN4d
Omnicom, IPG CEOs eye M&A with $3.3B free cash flow
The mega-merger of ad agencies Omnicom Group and Interpublic Group is expected to lead to more acquisitions by the combined ...
Omnicom-IPG—key executives to watch
In June, IPG gave Kinesso Global CEO Jarrod Martin oversight of Acxiom, which Wren and Krakowsky both highlighted as a ...
Marketing Interactive4d
Omnicom initiates US$13bn deal to acquire IPG: Was the writing on the wall?
Omnicom has initiated a US13.25 billion all stock deal to acquire Interpublic Group, according to statement seen by MARKETING ...