“We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future facing, relevant and one that really stands out,” Rawdon Glover, the managing director at Jaguar, said in a statement. Here is a look at ...

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF wagon, E-Pace SUV, and the I-Pace EV. Only the F-Pace remains in production ahead of the introduction of a battery-electric four-door Jaguar GT in late 2025.

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.

The Type 00 is a giant two-door with a general profile that harkens back to cars like the 1948 Alfa 6C 2500 Competizione coupe and, to a lesser extent, Jaguar’s own E-Type coupe. It has a very long hood, despite being an EV, and vast gullwing-opening doors that stretch back almost to the rear wheels, plus a severely sloped tail.

The 102-year-old luxury brand unveiled a new electric car concept during Miami Art Week. Social media users are divided, with many critizing the new aesthetic.