The popular retailer issued a statement on Instagram on Friday: "Sydney Sweeney Has Great Jeans is and always was about the jeans.”

It's been a little over a week since Sydney Sweeney's new ads for the American Eagle brand set the internet into a frenzy, and now the brand is speaking its piece. On Friday, American Eagle shared an official statement on Instagram,

Sydney Sweeney's American Eagle ad has fans divided with some saying it's cheeky while others claim it echoes a darker beauty ideal rooted in eugenics. But is it just about jeans, or something deeper