Leading telecom services provider Bharti Airtel on Wednesday said it is in talks with Tata Group for the merger of its loss-making Direct-To-Home (DTH) business. Airtel is holding discussions with the salt-to-software conglomerate for the merger of Bharti Telemedia,

Industry experts view that Airtel Digital TV-Tata Play merger as a strategic response to DTH market decline, driven by free-to-air (FTA) and streaming competition. They emphasise the benefits of consolidation,

The potential merger would combine Airtel’s DTH business, Bharti Telemedia Limited, with Tata Group’s DTH business, Tata Play Limited. The merger would create a larger and more efficient DTH company, which would be better positioned to compete in the Indian market.

Bharti Airtel is in discussions with Tata Group for a potential merger of their DTH businesses, potentially creating a new industry giant. Learn more about the potential deal and its implications.

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

This consolidation is set to benefit Airtel by expanding its broadband and entertainment business, integrating telecom, broadband, and DTH services into a unified offering

Tata and Bharti groups are finalizing a merger of their DTH businesses, Tata Play and Airtel Digital TV, due to consumer shifts to digital platforms. The merger, structured through a share swap, will boost Airtel's revenues and is to be managed by Airtel's senior management.

The confirmation, which came through an exchange filing, a day after reports said Tata Play and Airtel Digital TV were heading towards a merger

Bharti Airtel confirmed "bilateral discussions" with Tata Group for a possible merger of their direct-to-home (DTH) segments, Bharti Telemedia and Tata Play, respectively, on Wednesday.

"We wish to submit that Bharti Airtel Limited (‘Airtel’) and TATA Group are in bilateral discussions to explore a potential transaction to achieve a combination of TATA Groups

Tata Play and Airtel Digital TV could merger soon. Bharti Airtel has confirmed that the merger talks between the two companies are being explored.