With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

App store optimization (ASO) has become a vital component of successfully marketing an app on app stores, largely because today's largest app stores cumulatively feature several million apps and are ...

Dave Bell, Co-founder and CEO of Gummicube, explains how developers can leverage Apples recently-introduced Product Page Optimization and Custom Product Pages tools in the App Store. Since May of 2015 ...

ASO isn’t a set-it-and-forget-it practice. In Part 3 of this six-part masterclass, we’ll dispel common myths that keep you from establishing the kind of baked-in routine necessary to keep your apps ...

Invisible app syndrome? With over 1.5 million apps in each app store, it’s easy for apps to disappear and never be seen. But it doesn’t have to be that way. App Store Optimization (ASO) can bring your ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some ...

Creating an app for your company’s services is an excellent way to get people involved in your company in the mobile space. People are constantly on the move, so if you offer any type of data, ...

The role: Similar to a search engine optimization (SEO) specialist, only confined to the Google Play Store and Apple App Store environments, ASO specialists are responsible for landing their clients ...

After years of Cinderella stories about app-based startup successes, reality is encroaching. But a change is planned. Apple is planning to launch paid search ads for apps. Phil Schiller, Apple’s ...