Front panel is oddly low cut; not as comfortable as dedicated endurance shorts Assos’ Equipe R Bib Shorts S9 are the brand’s entry point to its Equipe race-oriented line. They sit below the Equipe RS ...

Assos has today released a new set of men’s bib shorts that have their eyes set on long-distance riding and comfort. Officially called the Assos Mille GT Summer bib shorts GTO C2 (what a mouthful) ...

ONE HAPPY ASS. While the title could as easily apply to the state of my persona, it certainly does apply to a certain part of me. It is nothing but a pleasure to get anything from Assos. The newest ...

What do you get when you combine an iconic sportswear brand with a fashion-forward label? The answer is this season's coolest new collaboration, and I want it all! Adidas Originals has teamed up with ...

December 13, 2013 – Montreal, Canada – After six years in development, Assos is honored to introduce the new industry benchmark in cycling shorts, the S7. Assos created a new generation of cycling ...

Telling a bike rider to try a pair of Assos shorts is like telling a gearhead to get behind the wheel of a Ferrari. The product is beautiful, impeccably thought out and insanely expensive. There's not ...

Cutting costs by removing brick-and-mortar stores. Establishing barriers to entry in online retail; defining brand power and image as online destination. Organic market opportunity and future ...

ASOS is your one-stop shop for cute and affordable sustainable clothing. With the hottest trends of 2019 at inexpensive prices, shop the best clothes now!

The very best bib shorts will still sometimes cause chafing and when it happens it's almost always on the inner thigh. The Assos Equipe RSR Bib Shorts S9 Targa wraps the whole saddle area in a panel ...