A pop star, a vodka brand and a bottle of hot sauce walk into a bar… Such was the case this week, when Madonna doubled down on her partnership with Absolut to release a cocktail kit celebrating her ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...