Activia is entering an exciting new era with a updated yogurt recipe that focuses on gut health and the microbiome.

With the conversation around gut health shifting from a niche topic to a mainstream priority, Canadians are looking for ways to support their digestive well-being as they become increasingly aware ...

Activia asks you to "take the gut health challenge," suggesting that you eat Activia yogurt twice a day for 14 days. That gives those little bacteria found in Activia and other fermented foods time to ...

Based on the "Alphabet" of feelings and emotions, from A to Z, the campaign features a catchy song that raises awareness of the importance of taking care of your gut starting with Activia, containing ...

"Do you know what happens when you eat Activia?" a female announcer asks at the beginning of Shakira's 2014 Activia yogurt commercial. Well, apparently Shakira's stomach turns into a magical woodland ...

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Discovering new and unique tasty foods can be tricky, but The Dannon Company’s new Activia Selects make it deliciously simple. With the introduction of Activia ...

The developments come as breakfast continues to drive growth within the yoghurt category, with the occasion posting growth of ...

If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Yogurt brand Activia has unseated automaker Volkswagen as the marketer with the most shared commercial of all time. According to data from marketing technology firm Unruly, Activia's "La La La" spot ...

Activia launched "Don't Tell Me I Can't," a video that is part of the brand's national rebranding campaign: 'It Starts Inside.' With a new look and brand vision, Activia's new campaign is built on the ...