Now advertisers are circling back to the idea, but in a way that, they argue, will spare them the privacy-related outcry. Tacoda, an online-marketing company based in New York, will announce today the ...

Connatix, the leading video technology company for premium publishers and advertisers, today released a new state of video report – a comprehensive look at consumer viewing preferences related to ...

Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm ...

What turns an app into a favorite and how much are gamers and non-gamers willing to spend for in-app purchases varies based on several factors. Some want a one-time fee to remove ads, while others are ...

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. The first story this week is the four tech ...

A new Nielsen study published Wednesday combines viewers’ purchase data and TV habits and shows just how specific buyers can get when planning their spend. These “buyergraphics” illustrate the ...