Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

"Google controls over 90% of the global search market, giving it a virtual monopoly on online advertising," Gemini said. This may be accurate. But it's not the kind of thing Google wants its AI ...

In the battle for users, both Google and OpenAI have confirmed their plans to advertise their AI models on the world's biggest stage.