Opinions expressed by Digital Journal contributors are their own. You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

If you run an agency, you have probably been asked for a service you do not deliver in-house. That is where white label ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

To automate your marketing campaigns, you should start by planning your campaign and setting up your chosen project management software, like monday.com’s AI Work Platform. Next, you can begin to ...

Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It ...