“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. When brands need to better position their products and services, they ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Business ethics is one of the most controversial and complicated subjects of all time. From academics to astute businessmen, many people have studied the relationship between making money and doing ...

Ethical business practices are important in every industry, including digital marketing. Consumers are often distrustful. The public hasn’t forgotten past ads that they suspected were too good to be ...

Marketing is a process that involves a product or service's attributes, pricing, distribution and promotion. All of these activities must work together to assure successful marketing. Companies with ...

Digital advertising is undergoing a fundamental transformation. It’s moving into an era of integrity, built on a foundation of trust. User trust is a competitive advantage and a pathway to sustainable ...

(Ad) How many video ads have you seen today? You might not even notice many of them - they've become so ubiquitous on the platforms we use to entertain ourselves, get work done, and keep in touch with ...

Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

When you own your own business, the drive to make it succeed is strong. You look for every opportunity to outshine the competition. But in your haste to make it to the top of the market, you have to ...