The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

EA is diving deep into the world of in-game ads with the launch of its new platform, EA Advertising. The company has featured in-game ads in some of its major titles in the past, but EA Advertising ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Fans sighed but understood when EA's free-to-play Skate reboot from 2025 started its ongoing Early Access period with microtransactions, but EA vice president of advertising Alexander Dao seems ...

Microsoft's Xbox is slowly expanding its ad business. A new patent outlines a system that would find appropriate breaks in ...

Mohsen Baqery is a Staff Writer at GameRant based in Turkey. He primarily covers video game news while occasionally writing guides and listicles. Mohsen began his journey in video game journalism by ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. In an announcement that is sure to unsettle players but please ...

Mobile gamers already have to put up with numerous ads when trying to play on the go, but they may have to deal with the same issue in the future with console and PC games. Video game analyst Matthew ...

Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and ...