Pick up an August 2025 issue of Vogue and you’ll come across an advertisement for the brand Guess featuring a stunning model. Yet tucked away in small print is a startling admission: She isn’t real.

It may not have a soul, but AI has learned the mathematical recipe for the sights and sounds that most people find moving. Jacob Wackerhausen/iStock via Getty Images Plus Pick up an August 2025 issue ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For decades, fashion images have been retouched. But this isn’t airbrushing a real ...