In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon executives laid out their vision for Alexa’s future in an interview with CNN at the CES tech convention, where the company launched a new Alexa website and updates to other Amazon products.

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...

TL;DR: Amazon Devices head Panos Panay plans to introduce a premium tier for Alexa gadgets with the AI-powered Alexa+. These devices will feature improved audio, battery life, and security, aiming to ...

Amazon released Alexa+ earlier this year via the Android and iOS platforms to give users a taste of the upgraded assistant experience that factors in generative AI, but in its latest update, the ...

Amazon recently launched Alexa Plus, a major AI-powered upgrade to its voice assistant. This new version brings significantly ...

Since Amazon announced plans for a generative AI version of Alexa, we were concerned about user privacy. With Alexa+ rolling out to Amazon Echo devices in the coming weeks, we’re getting a clearer ...

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Amazon says you Alexa Plus users can start conversations on your PC and continue them on your mobile app or your Echo and Fire TV devices. Alex Valdes from Bellevue, Washington has been pumping ...

Amazon's AI-powered, next-gen Alexa will work on the vast majority of existing devices, says company exec ...