Nvidia now dominates artificial-intelligence hardware, but Amazon Web Services is taking steps to be a strong alternative. “Today, there’s really only one choice on the [graphics-processingin-unit] side,

Amazon is building an artificial intelligence supercomputer made of its in-house Trainium chips and also a new server that it said will be used by AI startup Anthropic.

Amazon.com's cloud unit on Tuesday showed new data center servers packed with its own AI chips that will challenge Nvidia , with Apple coming aboard as a customer to use them.

The new servers, dubbed Trn2 UltraServers, will target Nvidia Corp’s NVDA flagship server, packed with 72 of its latest Blackwell chips, Reuters reports. Nvidia commands the AI chips market with over 70% market share. Amazon Web Services disclosed Apple Inc AAPL as a customer for the AI chips during the event.

As reported by CNBC, Apple’s senior director of machine learning and artificial intelligence, Benoit Dupin, made a surprise appearance

Both AWS and Nvidia are rushing to get their flagship AI offerings to market amid booming demand, though Nvidia shipments have been limited by supply chain constraints.

The company’s megacluster of chips for artificial-intelligence startup Anthropic will be among the world’s largest, it said, and its new giant server will lower the cost of AI as it seeks to build an alternative to Nvidia.