Fox Advertising and Toonstar, an L.A.-based animation studio that has been embracing the use of AI in its production pipeline, have unveiled a strategic partnership "designed to create new ...

Eye-tracking technology has been used to investigate how well users engage with animated advertisements in a mobile application. The results published in the International Journal of Internet ...

Animated videos aren’t something new in advertising. Brands have been effectively using animated explainer videos in marketing and advertising before. Although this practice has greatly performed and ...