The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

Apple just gave its Apple Store app a refresh, introducing a Go Further tab for a “fresh, more curated experience” on iPhones and iPads. It now provides recommendations for products and services that ...

Apple last year updated its online store with a new feature called “Shop with a Specialist over Video.” As the name suggests, it lets customers connect with an Apple Specialist using one-way video ...

Slowly but surely, Apple has been updating its own apps with the Liquid Glass look announced at WWDC. Today, it was the Apple Store app’s turn to get the visual update. Liquid Glass meets the Apple ...