The Apple (AAPL) Store app appears to be in the process of adding an artificial intelligence agent to help users with their shopping experience, according to a legal update posted on their website.

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Apple is preparing “major changes” to its retail stores, according to a new report from Bloomberg. Perhaps most notably, ...

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.