During an intellectual battle, one's true colours are tested. The side losing ground, as a last resort to assert tenacity, turns argumentation into sophistry. Objectivity becomes the worst casualty ...

In the era of AI and instant gratification through video content, the timeless art of storytelling remains a powerful tool to prime and engage jurors' emotions and intellects. In the opening statement ...

Many people think persuasion is essentially “debating lite.” To make your argument successfully, you’ve got to pick out flaws in somebody else’s way of thinking, showing them that their perspective is ...

Changing someone’s opinion may be one of the most important and biggest challenges of social interaction. However, there are certain tactics individuals can employ when trying to convince others to ...

When you’re defending your position, your natural inclination is probably to start with the arguments that make the most sense to you. However, if you want to persuade someone to your side, it can ...

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to ...

Are we, the human species, unreasonable? Do rational arguments have any power to sway us, or is it all intuition, hidden motivations, and various other forms of prejudice? The answer isn't simple, but ...

The best persuasion strategies work in any situation, whether you're persuading your boss to fund your project or give you a promotion or you're persuading your teenager to take out the trash.