The Aruba Tourism Authority (ATA) will launch a new $10 million marketing and branding campaign in North America, designed to inspire tourism to Aruba by showcasing the island's most important asset - ...

The Aruba Tourism Authority (ATA) has hired Donna Smith as its newest sales manager for the Southeast region, reinforcing the existing North America team. In her new role at ATA, she will oversee ...

WHY IT RATES: Travel agents with clients looking to visit Aruba will be hearing a lot more about the island's new tourism minister.-Donald Wood, Breaking News Senior Writer. Danguillaume P. Oduber has ...

This spirit lives in our invitation to guests: When You Love Aruba, It Loves You Back. It captures what we describe as the Aruba Effect — a lasting feeling that stays with you long after you return ...