The share in Asian banana exports of the Philippines, the world’s second-largest banana exporter, dropped from 90 percent to just 60 percent last year amid growing competition from neighboring ...
The lesson for FMCG brands is not necessarily to replicate Asian products, but to think more expansively about what banana can do.
Some individuals consider the banana to simply be a sweet, crescent-shaped fruit. But for some Asian-American students at the University of Illinois at Urbana-Champaign, it has a different connotation ...