Companies and marketers are in uncharted waters. The coming COVID-19 recession is something we haven’t seen since the Great Depression. With 16 million unemployed in just 2 weeks, and an almost ...
One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...
Companies may focus on changing consumer attitudes for a variety of reasons. Dropping sales, increased product or service complaints and new, or renewed, competition in the marketplace can all ...
One of the ongoing themes in my blog is impulsivity. Expending willpower can make us more impulsive, and affirming our core values, being in a good mood, or consuming glucose can reduce that effect.
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rr87jf/global_and) has announced the addition of Canadean Ltd's new report ...
Next month, GlobeScan and its growing set of brand partners will conduct their latest annual survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as ...
This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...
DUBLIN--(BUSINESS WIRE)--The "Gift Card and Incentive Cards Market Intelligence - Annual Subscription for 40 Countries (Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business ...
In a study published in the MDPI journal Platforms, researchers offer a detailed qualitative examination of why favorable ...
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