After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 ...

SAN JOSE, CA--(Marketwired - Oct 28, 2014) - Ensighten, the leading global omni-channel data and tag management provider and company behind the Agile Marketing Platform, today announced the ...

When an organization engages in marketing attribution it knowingly or unknowingly makes the decision to build an enterprise marketing data warehouse within the database platform of its attribution ...

The piece on viewthrough and how to more accurately measure it in last week's Metrics Insider was appropriate from a timing standpoint. And as Paul Harvey was fond of saying on the radio: "Now, for ...

Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your ...

IHS Markit (NYSE: INFO), a provider of critical information, analytics and solutions, has partnered with CloudAttribution in order to integrate their performance attribution capabilities into the ...

The market for data-management platforms (DMPs) is growing. Those platforms enable marketers to harness their vast and growing repositories of user data by collecting first-, second-, and third-party ...