Digital advertising campaigns often are launched across multiple ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

There are several hurdles B2B organizations face when accurately measuring the success of their advertising efforts: Traditional metrics — such as clicks, impressions and conversions — often fail to ...

“If you look at digital advertising today, they are winning because of attribution. They are able to say that through our platform, brands can achieve these objectives. Measurement thus becomes ...

Double attribution happens whenever a single ... This holistic approach heralds a new era in digital marketing where P&L efficiency takes precedence over simplistic metric-based assessments.” ...

TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in ...

creating more personalized and effective marketing strategies for driving higher engagement and conversions.” Perion added that “Experian’s wide range of privacy-friendly digital identifiers ...

Zartico, an emerging MarTech company based in Salt Lake City, Utah, has cracked the code to understanding the patterns of people and place, moving beyond data aggregation to applying its advanced data ...