Attribution is the process of assigning credit for a conversion to a specific marketing channel or touchpoint. It helps you understand which marketing channels drive the most conversions so you ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

The key to unlocking marketing success lies in one critical element: attribution. By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they ...

Double attribution happens whenever a single customer ... distorting your perception of your marketing performance and leading you to overestimate your earnings and ROI. Second, there’s the ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in ...

Search Engine Land » PPC » Marketing attribution models: The pros and cons Chat with SearchBot Please note that your conversations will be recorded. As third-party cookies phase out, measuring ...