7 must-know marketing attribution definitions to avoid getting gamed
Attribution is the process of assigning credit for a conversion to a specific marketing channel or touchpoint. It helps you understand which marketing channels drive the most conversions so you ...
Forbes7mon
Your Marketing Metrics Are Misleading You—And It’s About To Get Worse
Double attribution happens whenever a single customer ... distorting your perception of your marketing performance and leading you to overestimate your earnings and ROI. Second, there’s the ...
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...
MediaPost27d
LinkedIn Updates Attribution Model, Provides New Ad Response Insights
adding that initial results showed a 150x increase in credit found in Modeled Attribution, “which paces well with Marketing’s spending increase during this time frame.” ...
Harvard Business School7y
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...
technext2412d
Media Effectiveness: How CMOs Can Get CFOs to See Marketing as a Value Driver
Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...
Dub.co is an open source URL shortener and link attribution engine packed into one
PayPal-owned Honey, which claims to find you the best coupon codes for a deal, has been at the center of controversy. Allegedly, ...
Search Engine Land8d
Marketing attribution models: The pros and cons
Search Engine Land » PPC » Marketing attribution models: The pros and cons Chat with SearchBot Please note that your conversations will be recorded. As third-party cookies phase out, measuring ...