When working on your business's content marketing efforts, your first priority should be your audience. Understanding what exactly your customers want to read is crucial to generating high-quality, ...

This story is a part of our playbook for VidSpark, a Poynter initiative to bring local news to younger audiences. We worked with three local newsrooms over the course of 2020 to create social media ...

News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated ...

One of the most important aspects of growing your business is to connect with your target audience. This will help you understand the needs, wants and interests of your consumers and enable you to ...

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp. Recently, Google ...