Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited its customers with Roald Dahl’s BFG, who previously featured in the 2024 ...
If it ain’t broke, don’t fix it it is a thrifty motto to have. After the tear-jerking success of getting Roald Dahl’s Big Friendly Giant involved last year, Sainsbury’s has returned to its 2024 format ...
The partnership will see the BFG appear across TV, billboards, social media, PR, in-store tannoys, streaming platforms and digital out of home advertising. Sainsbury’s has once again captured the ...
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