Some BMW owners, potential customers and technology commentators are pushing back against the automaker’s recently launched Spider-Man: Brand New Day promotion, which places an advertisement on the ...

BMW owners are used to their car’s center screen handling navigation, music, settings, and warnings. They probably aren’t expecting it to pitch them a movie. Yet that’s exactly what BMW is doing, and ...

The news: BMW is running a “Spider-Man: Brand New Day” promotion on the dashboard displays of vehicles built after July 2020, drawing backlash from drivers, per Gizmodo. Between July 27 and August 10, ...

Grew up back East, got sick of the cold and headed West. Since I was small I have been pushing buttons – both electronic and human. With an insatiable need for tech I thought “why not start a website ...

BMW is currently experiencing a bit of public backlash after promoting the movie Spider-Man: Brand New Day on many of its display dashboards. A Spider-Man-themed banner appears when a driver starts ...

BMW owners are seeing unsolicited ads for the movie Spider-Man: Brand New Day on their car's infotainment screens. The ad campaign is a collaboration between BMW, Sony Pictures, and Marvel promoting ...